Change Brings Challenge, Innovation Opportunity.

This article discusses trends in the food and beverage industry. Aspects considered include: holistic wellness through functional foods; role of sustainability 2.0 in environmental restoration through regenerative agriculture practices; expansion of plant-based food categories; products containing phytoestrogens and adaptogens to address women's health needs; innovations in precision fermentation and plant-based protein blends; demand for non-alcoholic beverages crafted with adaptogens, probiotics and botanicals for improved digestion and mental health; use of artificial intelligence for personalized grocery and meal delivery service; and responsibility of brands to meet consumer demand for transparency, functionality, and sustainability.