Inquiring Minds Want to Know.

This article discusses food and beverage trends according to Innova Market Insights for 2025. Aspects covered include: quality functional ingredients (health, nutrition, naturalness, freshness, shelf life); personalized products to deliver precision wellness; innovative flavor combinations; gut health ingredients (fiber, prebiotics, enzymes); plant-based products that are natural and less processed for better sensory properties and health effects; manufacturers' sustainability efforts in response to climate change; beauty foods for skin health and ageing; authentic and traditional ingredients; functional foods for mental health; and use of artificial intelligence (AI) in food and beverage innovations.