This article discusses predicted product trends for 2023, as per Innova Market Insights' consumer surveys, with reference to: the importance of consumer connection and emerging technological opportunities; drivers of consumer decisions; consumer exploration of money-saving strategies; intentions of consumers to ensure personal wellbeing and support planetary health; redefining value throughout the food and beverage industry; consumer preference for brands that align with their core values and provide quality, trust and confidence via product formulations, communications and wider actions for sustainability; the importance of nutritional values and environmental security; generational influence on food choices; the rising plant-based sector; maintaining quality cooking; digital innovations; and achieving sustainabilty.
