This article discusses the UK Trade and Agriculture Commission published its updated strategy for maintaining high food standards for imports to meet consumers' ethical expectations post-Brexit with zero tariffs. Aspects considered include: EU-UK trade and cooperation agreement; maintaining food quality and sustainability; exporting opportunities for iconic UK products; Transparency in the supply chain; origin labelling and third-party assurance schemes; environmental, ethical and animal welfare standards for our domestic food system; principles to guide government for deploying a trade strategy.