To provide an adhesive tape sticking device capable of automatically heading an adhesive tape.SOLUTION: An adhesive tape sticking device comprises: a supply part 12 for supplying a tape-shaped member 2 having an adhesive tape 21 attached to a release tape 22; a sticking part 11 for sticking a sticking surface opposite to the release tape of the adhesive tape to an object to be stuck; a conveyance part 14 for conveying the tape- shaped member from the supply part to the sticking part; an illumination part 17 placed on the adhesive tape side of the tape-shaped member and provided that an optical axis is directed to a sticking reference position 10 set with respect to the sticking part and obliquely intersects with a perpendicular direction of the sticking surface of the adhesive tape located at the sticking reference position at a preset angle; an imaging part 18 for arranging the...

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