To provide a container packaging material and a heat generation container that are capable of maintaining contents in a warm state for a long time, and of capable of applying heat thereto even though there is no special heater; and to provide a heating label enabling easily manufacturing these container packaging material and heating container.SOLUTION: A container packaging material 100 comprises an inner layer 10, an intermediate layer 20 and an outer layer 30 that are laminated. In the container packaging material 100, the outer layer 30 is a transparent layer made from a transparent material transmitting light rays, the intermediate layer 20 is a heat generation layer including a pyrogen substance 21 that generates heat with the light rays incident through the outer layer 30. Further provided are a heat generation container using the container packaging material 100, and a heat generation label comprising a substrate layer and the...

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