To reduce power consumption of a beverage container provided with electronic components operated by a battery.SOLUTION: In a beverage container provided with an openable/closable lid body, a prescribed electronic component, a plug body provided with a power source battery supplying a prescribed electronic component with an operation power source, and a container body to which the plug body is removably fitted, a lid opening/closing sensor detecting opening/closing of the lid body; and power supply control means which controls supply of an operation power source for a prescribed electronic component from a power source battery on the basis of a lid opening/closing detection signal of the lid opening/closing sensor. When the lid opening/closing sensor detects opening of the lid body, the operation power source is supplied for the prescribed electronic component by the power source battery; on the other hand, when the lid opening/closing sensor detects a closed state of the...

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