The purpose of the present invention is to provide: a flavoring agent that can have a lard-like flavor (flavor similar to that of lard) with only plant-based ingredients; and a method for manufacturing the same. The present invention provides a flavoring agent containing at least 0.003 mass ppm of eugenol, at least 0.05 mass ppm of cinnamaldehyde, and 0.1 ppm of anethole. The proportion of the eugenol, cinnamaldehyde, and anethole content (mass) in the flavoring agent is such that eugenol: cinnamaldehyde: anethole = 0.003-0.5: 0.05-5: 0.1-10. The eugenol is preferably derived from nutmeg, the cinnamaldehyde is preferably derived from the bark of a tree belonging to the genus Cinnamomum, and the anethole is preferably derived from star anise and/or anise.

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