Provided is a packaging material that includes an IC tag and allows a more diverse manner of enjoyment. The packaging material 1 includes a body 10 configured to store an article, a recess 21 configured to place a mobile terminal, and an IC chip, An IC tag 50 disposed so as to be able to communicate with the mounted mobile terminal in a non-contact manner, and an operation unit 15 electrically connected to the IC chip. Figure 2

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