A vegan diet, which excludes all animal-derived products, has been associated with some improvements in health, while also conferring environmental benefits. Understanding the psychological determinants of successfully switching to a vegan diet will help to inform the design of interventions supporting long-term dietary change. Studies to date have tended to focus on reasoned motives underlying the decision to initiate such a dietary shift. Yet, focusing on reasons for switching may overlook the importance of a broader range of psychological factors that may help or hinder attempts to maintain a vegan diet. This qualitative interview study, the timing of which coincided with UK Covid-19 lockdowns, documented experiences of 20 young adults (17 female; mean age 22y) who attempted to adopt a vegan diet in the past nine months and had or had not successfully maintained this change. Reflexive Thematic Analysis identified five themes surrounding initiation and maintenance. A theme of "motives,...
Experiences of initiating and maintaining a vegan diet among young adults: a qualitative study.
B. Gardner, Department of Psychology, King's College London, De Crespigny Park, London, SE5 8AF, UK. E-mail firstname.lastname@example.org
Williams, E., Vardavoulia, A., Lally, P., Gardner, B.; Experiences of initiating and maintaining a vegan diet among young adults: a qualitative study.. IFIS Food and Health Sciences Database 2023; doi:
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