Edible insects, a sustainable and nutritious alternative to conventionally derived proteins, are unfamiliar to Westerners and often associated with negative sentiments. Edible-cricket protein (ECP) added to chocolate brownies (CB) [0% ECP=CBWO (without) vs. 6% w/w ECP=CBW (with)], and disclosed information [no ECP added= (-) vs. ECP with benefits= (+), ECP- and ECP+, respectively] yielded four CB treatments (CBWO-, CBWO+, CBW-, and CBW+). Subjects (n=112 female and n=98 male) rated liking, selected emotions before-and after-tasting, and determined consumption (CI) and purchase intent (PI) after tasting. Likings were analyzed with mixed-effects ANOVA and post hoc Tukey's HSD test. Emotions were evaluated with Cochran's-Q test and correspondence analysis. Emotions driving or inhibiting overall liking (OL) were assessed with penalty-lift analyses using two-sample t-tests. A random forest algorithm was used to predict PI and estimate variables' importance. Female's and male's expected OL were higher for CBWO-than for CBWO+. Females' actual...

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