The aim of the present work was to sensorially characterize different commercial categories of Iberian dry-cured loins (varying genetic and feeding background) using a novel dynamic sensory technique, and to explore consumers preferences applying a rapid method. The samples (green label-GL, Cebo de Campo Iberico; red label-RL, Bellota 50% Iberico; and black label-BL, Bellota 100%) were analyzed by (i) Check-all-that-apply (CATA) with the evaluation of an "Ideal" dry-cured loin and the overall liking, and by (ii) multiple-intake Temporal Dominance of Sensations (TDS). The CATA results indicated that the sensory characteristics of RL samples were closer to those of the "Ideal" loin. Furthermore, juiciness, marbling, cured flavor, chewiness, persistence, and brightness were selected as "must-have" attributes. Juiciness cured flavor and red color were considered as drivers of liking. TDS results showed that flavor attributes presented the highest dominance rates, with saltiness being the most dominant attribute along BL sample evaluation, and...

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