A beverage cup and holding system for use in a vehicle are described. The beverage container has a lid with a displaceable portion to provide an aperture from which the beverage may be drunk. The holding system has a support within it which is shaped to ensure that the beveage container is sufficiently tilted when resting on the support to cause the level of the beverage adjacent the aperture to be lower than the level of the beverage when the container is horizontal.

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